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Regional Business Executive - Agri Mechanization (1 Position) -

1. JOB INFORMATION

Division: Case
Department: Agri Mechanization
Section: N/A
Reports to: Sales Manager
Work station: Kisumu

2. JOB PURPOSE

The regional Sales Consultant position is responsible for:

  • Achievement of set sales targets for Units, implements and spare parts
  • Brand development and promotion in the region
  • Dealer support in the assigned region
  • Planning and execution of Sales and Marketing events in the region
  • Customer relationship Management

3. MAIN RESPONSIBILITIES OF THE JOB

Operational Responsibilities

  1. Develop and coordinate execution of Sales and Marketing events for Case and Captain brand development and sales enhancement
  2. Support dealers and agents in the region through product and sales training, promotional events, display/consignment units and joint customer visits
  3. Maintain database of all existing and potential customers and develop enduring customer relationship
  4. Conduct regular field visits to prospect for clients in order to expand the customer and market base for the Case & Captain tractors, Implements and spare parts
  5. Attend to referrals and clients who visit the showroom to promote products and close sales.
  6. Prepare accurate quotations and track conversion to sales
  7. Prepare and share timely sales, marketing events and other reports to assist management monitor and enhance performance
  8. Offer financing facilitation through sourcing, documentation, and follow-up on finance applications for clients to enhance the achievement of sales targets, and for customer retention.
  9. Coordinate and follow through on any after sales issues that arise after delivery of units to clients for enhanced customer satisfaction and retention.
  10. Plan and execute, in conjunction with Aftersales Manager, spare parts sales strategies in the region
  11. Gather and share market information on industry trends, emerging opportunities, competitors' sales volumes and activities to assist in quick review of divisional strategies.
  12. Participate in marketing activities to promote Case & Captain products and product awareness for market expansion as well as acquisition of new customers.
  13. Support in training new staff and agents on product knowledge.

4. KNOWLEDGE, SKILLS AND EXPERIENCE

(Minimum level of academic and professional qualification required to perform effectively in the role)

Bachelor's degree in Sales & Marketing or Engineering or Business

Minimum level of experience required to perform effectively in the role

Minimum 3 years' working experience in Sales in the Agriculture Machinery or Automotive industry

5. WORKING RELATIONSHIPS

Internal customers

  1. Operations department
  2. Corporate / Finance department
  3. Marketing department
  4. After sales department

External Customers

  1. Dealers / Agents
  2. Financial institutions [Banks. SACCOS, MFIs]
  3. Customers
  4. National/County Government officials
  5. CNH and Captain PTY

6. COMPETENCIES

Technical

  1. Agricultural machinery knowledge.
  2. Driving Licence/Experience
  3. Tractor Operating Knowledge
  4. Computer Knowledge – Excel, Word, PowerPoint

Functional

  1. Report Writing skills
  2. Presentation skills

Behavior

  1. Integrity and trust – Trusted individual who can present the unvarnished truth in an appropriate and helpful manner, keeps confidence, admits mistakes, doesn't misrepresent themselves for personal gain
  2. Self drive – Develops holistic skills to successfully grow the entire business
  3. Role Model to team members
  4. Customer focus – Establishes and maintains effective relationship with both internal and external customers, to gain their trust and respect
  5. Innovation – Ability to come up with new and better ways of working to improve efficiency and effectiveness
  6. Time Management – Ability to use time effectively and efficiently
  7. Drive for results – Aware of their roles and responsibility and can be counted on to meet and exceed goals
  8. Interpersonal skills – Ability to build rapport and constructive and effective relationships with colleagues and customers
  9. Ethics and values – Adheres to an appropriate and effective set of core values and beliefs, and in alignment with the CFAO Kenya Ltd values

CLICK HERE TO APPLY

Applications close on 4th February 2022. Only shortlisted candidates will be contacted.

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