The rules of the landing page game are always changing.You can't just slap a headline and a CTA button on a page and expect it to convert. Visitors have become immune to the old, banal conversion techniques. This is why they don't click on a CTA button just because it's orange and why they don't get-- Landing page video production
Source: https://www.jobisite.com/article/532-Landing-page-video-production
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