[New post] BFA Global – Product Marketing Associate, Catalyst Fund.
maryannwanjiku200 posted: "Get a free C.V. review by sending your C.V. to submitcv@careerassociated.com or click the following link. Submit C.V.! use the subject heading REVIEW. IMPORTANT: Read the application instructions keenly, Never pay for a job interview or application. Click"
Location: The position will be based in Nairobi, Kenya. Exceptionally strong candidates in other locations in Africa may also be considered.
About us
BFA Global is a research, product innovation and strategy consulting firm that aims to improve the lives of vulnerable and underserved communities around the world. BFA Global works at the frontier of applied research and innovation using finance, data, and technology to craft solutions for more sustainable and equitable societies. Founded in 2006, BFA Global is headquartered in Boston and Nairobi, with additional offices in Medellín and New Delhi. We have a presence in Johannesburg, Lagos, Madrid, Mexico City and Paris.
Catalyst Fund is BFA Global's flagship tech accelerator. Catalyst Fund supports early-stage inclusive tech startups focused on creating solutions for emerging market underserved consumers. The program has two mandates: accelerating pre-investable inclusive tech startups and accelerating the innovation ecosystems that enable them to scale. To date, Catalyst Fund has supported 61 inclusive tech companies by resolving their specific capital, talent, and skills challenges so they can deliver accessible, affordable, and appropriate solutions more efficiently, more quickly, and with greater impact.
BFA Global is an exciting and rewarding place to work offering a range of opportunities to have an impact. The BFA Global and Catalyst Fund team is curious, collaborative, agile, and risk-taking, constantly seeking to improve to better support startups and innovation ecosystems around the world. We are a global team of highly-skilled, socially-motivated thinkers and doers working together to achieve the best value possible for our clients and partners, and ultimately improving the conditions of global poverty. We foster an entrepreneurial environment where we can learn, work with purpose and autonomy, help each other, and grow, while also having fun! To learn more, visit www.bfaglobal.com
About the role
We are looking for a Product Marketing Associate who can support early-stage tech startups across a range of marketing and growth areas, such as brand and persona development, customer segmentation and value prop, go-to market strategies, and digital marketing strategies to move them closer to product-market fit and drive product adoption.
At Catalyst Fund, we run bespoke and hands-on venture building projects with our startups and become extensions of their team. In this role, you will get a chance to work with a number of innovative founders across several business models and sectors, and build the next generation of solutions for underserved consumers living in low-data, low-trust and low-bandwidth environments in emerging markets.
What You'll Do
As a Product Marketing Associate, your responsibilities will include:
Provide expert marketing advice and support venture building engagements with inclusive tech startups, working together with other Catalyst Fund experts such as growth hackers, UX designers and researchers and data analysts. Marketing support areas include but are not limited to brand revamp, messaging and product positioning, value prop analysis, customer segmentation, digital marketing
Run marketing diagnostics exercises with startups, to identify challenges and barriers to traction and growth faced by them
Based on diagnostic findings, design a support plan to support startups to reach product-market fit
Design and run experiments to validate hypotheses in a cost-effective manner and help drive an experimentation mindset with the startups
Co-lead marketing sprints with startups to understand their funnel from acquisition to referral and optimize with a data-driven approach
Help upskill startup marketing teams where the team is lean and needs additional talent support on marketing
Additional tasks will depend on project requirements determined by our client-driven work
Qualifications & Requirements:
4+ years of experience working as a marketer at a tech company, an accelerator, investment fund, or as part of a startup team
Strong experience supporting startups across emerging markets globally in developing products and analyzing marketing data to understand performance
Expertise in product marketing, including design sprints, value proposition design, hypothesis-driven experimentation
Must demonstrate the ability to think on your feetAbility to work in a fast-paced, startup environment, with strong attention to detail for all tasks, even virtually
Ability to complete tasks in a timely manner while balancing several assignments with inputs from multiple team members
Strong analytical skills to perform data deep-dives on startups' data
Ability to run trials and MVPs, set up experiments, develop and deliver go-to-market launch plans
Any of the following will be considered a plus:
Experience with fintech products and services, or climate tech
Familiarity with financial inclusion and digital financial services innovation for low-income populations, economic development or social business sector
Familiarity working globally across timezones with colleagues who have different cultural and language backgrounds
Experience with supporting businesses aimed at low-income populations and/or in low-connectivity environments (i.e USSD or SMS based products)
Fluency in English
Spoken and written language proficiency in French, Swahili, Akan, Hausa, Igbo or Yoruba an advantage
Soft Skills:
Applicants need to succeed in technical or financial skills, but you also need to build a strong portfolio of soft skills to achieve long-term success at BFA Global
Emotional intelligence, Communication & Empathy – You need to have a strong ability to collaborate effectively with others and work in teams, build relationships, share ideas and manage conflict.
Creativity & Problem-Solving Skills – You are required to have analytical and critical thinking skills that can help them find creative solutions to problems.
Adaptability & Flexibility – You need to be agile and adaptable to effectively deal with the rapid changes (both financial and technological) occurring in the industry.
Anticipated Start Date: May 2022
Preferred location:
Nairobi, other locations in Africa considered for exceptional candidates.
WordPress.com
No comments:
Post a Comment